What is pay for performance SEO!

Pay for performance SEO (or output) is a form of incentive that seeks not only the quantity but the quality of services provided. However, the measurement of performance and paying for the SEO works by any expert can be very tricky.

Parameters for measuring pay for performance SEO:

1. Number of visits to the website,
2. Number of total visitors.
3. Number of unique visitors.
4. Number of new and old visitors.
5. Frequency of visits and visitors.
6. Number of page views.

These above defined parameters can be calculated easily, using widely available analytics tools that can provide detailed reports on the trends related to your website. Now it is up to the website owner, which parameters he wants to choose and pay accordingly to the expertise.


How to define pay for performance SEO!

Implementation of Internet strategies is necessary to measure progress or success of the campaigns that are being developed.
The following points can help to define pay on results SEO or performance based SEO:

1. Search Engine Visibility (Rankings): Achieving high rankings for a group of keywords is the primary reason for doing SEO. In competitive markets, key phrases are used by the SEO team to show progress and improvement of the ranking or positioning in the search engine. Developing specific indicators of visibility is a way of focusing on the overall performance of the website in question.

2. Traffic from search engines: The role of an SEO specialist is to achieve goals, maintaining and increasing visibility in search engines and implementing SEO techniques to improve traffic in the long term. Indicators of traffic volume and traffic projections are the key indicators for measuring your SEO strategy.

3. Link Building: There is no doubt that building links is essential for improving the visibility in search engines and to ensure the levels of organic traffic on your web site. So achieve such, it makes sense to set targets for measuring the volume of links created. However, the creation of the link depends on the person doing the work, the link building company, the market and the preferred method for acquiring link. One way link building services can do wonders for your site.

4. Conversion: The best way to measure ROI is to have a key performance indicator (KPI) to quantify the amount of leads generated. Remember that a website can generate different types of conversions such as a purchase, a record in the e-mail newsletter, a phone call, contacts, live chat or a prospectus.


Make sure that each and every organization is different from other, and maybe they follow different KPIs of those mentioned above.